Småfolk is a children's clothing brand from Denmark. The clothing is often made from GOTS certified organic cotton, which means that no pesticides and toxic substances are used in the cultivation of the cotton. The GOTS certification also assures that the cotton is produced under fair and environmentally friendly working conditions. The brand is fully OEKOTEX certified which means that the clothing is free of toxic substances.

The clothing is produced in Turkey, in small factories that are regularly visited by Småfolk and adhere to their social standards.